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Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer returned by the affiliate's marketing efforts.
Affiliate marketing, that can easily be explained as using one website to drive traffic to another, is a form of online marketing, which is frequently overlooked by advertisers, but is becoming increasingly more widespread.

The most common payment structures affiliate programs use to pay their affiliates are by revenue share and CPA. Revenue share means that the affiliate receives a certain percentage of each sale, or a certain percentage of the monthly income generated by the referred customer depending on the business type the affiliate & affiliate program promotes. The revenueshare percentage often depends on the amount of income / customers generated by the affiliate. CPA stands for Cost Per Action, and means that the affiliate receives a flat sum payment for each customer referred. Some affiliate programs offer combined solutions with both Revenue share and CPA.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner in blogs, chatrooms and other social networks.